Secret Location

Selected work · delivered installations

Real rooms.
Real people.
Real play.

Interactive worlds across Toronto, Atlanta and Las Vegas. Experiences guests shape with their bodies, their phones and each other.

Explore the shows
Watch the reel

The work

Every world has a way in.

Follow a trail. Mix a potion. Make a mark. We turn a story into something guests can do.

Two guests sit before a glowing red gateway and floating lanterns in Mythos

01 · Creation stories, made interactive

Mythos

Reactive walls, light trails, drum floors and drawing bring three creation stories into a shared room.

Shown in
  • Canadian National Exhibition · Toronto
  • Illuminarium · Toronto

73,999 recorded attendance at the CNE · 2025

Read the Mythos case studyWatch the trailer
Guests explore a luminous forest of giant mushrooms in Waking Wonderland

02 · A story guests move through

Waking Wonderland

A touch-reactive mushroom forest, floor-button tea mixing and a hedge maze: four rooms with more than 30 interactions.

Shown in
  • Illuminarium · Toronto
  • Illuminarium · Atlanta
  • Magic Box Digital Story House · Huashan 1914 · Taipei

4 rooms · 30+ interactions

Watch the trailer
Guests reach for glowing bubbles on a Lite-Brite wall, with the Worlds of Wonder logo visible

03 · An iconic toy, played at room scale

Lite-Brite: Worlds of Wonder

Three worlds combine 12 games on LiDAR-tracked walls and floors. Guests can draw on a phone and add their work to the wall.

Shown in
  • Illuminarium · Toronto
  • Illuminarium · Atlanta
  • Illuminarium · Las Vegas
  • Santa Monica Place · Santa Monica

3 worlds · 12 games · phone-to-wall drawing

Watch the trailer
A family points toward the projected Emerald City in Journey to Oz

04 · Performance meets a playable world

Journey to Oz

Six scenes connect floor games, guest-following lanterns and a body-steered balloon game with a live performer driving the projected Oz head.

Shown in
  • Illuminarium · Toronto

6 scenes · live performer integration

Watch the trailer

Our role

From the idea to the room.

Secret Location co-created Illuminarium Toronto and was the studio behind these shows.

What we made

Concept, game design, art, LiDAR tracking software, phone companions, show control and content that could move between venues.

Who made it happen

Our creative and technical team worked with Illuminarium and host venues in Toronto, Atlanta and Las Vegas. The CNE hosted the Mythos fair run. Venue, AV and fabrication partners complete the physical installation.

These cases show delivered creative and interaction systems. Each new installation still needs its own venue fit, capacity plan and operating scope. See how a new project takes shape

What transfers to your brief

Proven capabilities. A new expression.

01 · BODY AS CONTROLLER

Make movement meaningful.

Tracking turns a step, reach or gesture into an immediate response. Useful for shared floor play and physical games.

Explore floor experiences
02 · GUEST CONTRIBUTIONS

Give people a part in the world.

Phone companions and shared canvases let guests add to an experience together. The input, moderation and guest flow are designed for each brief.

Explore crowd participation
03 · SHOW SYSTEMS

Make the whole room work.

Content, interaction and show control connect in one production plan. Venue conditions and live operation shape the build.

Explore immersive rooms

Your next project

What do you want people to do?

Bring us your audience, the moment and the space. We will help turn them into a playable experience.