Illustrative sample
Crowd Play
Guests scan a QR code, join a side and play a short game that everyone can follow on the main screen.
The guest journey
A clear way in.
A reason to stay.
Scan and join
A QR opens the controller in the phone browser; no app installation.
Choose a side
A short onboarding step makes the next action obvious.
Change the big screen
Guests contribute to one race, mural or team challenge.
See the result
The shared finale pays off the crowd’s effort; optional follow-up is separate.
Existing capability
Phone drawing and QR join flows have been used in Illuminarium shows.
Developed for your version
Your multiplayer rules, crowd size, network configuration and host flow need to be tested for this event.
The practical details
Make room for
the whole experience.
These are planning assumptions for the sample. Your venue, audience and operating hours shape the final specification.
- Space & power
- A shared screen or projection surface, clear QR signage, screen power plus one circuit.
- Guests & pace
- Sample target: 20–200 simultaneous players in 3–5 minute rounds. Validate the chosen limit with the venue network.
- People to run it
- A host introduces rounds; technical operation and network support are specified in the run plan.
- Venue checks
- Confirm usable Wi-Fi or mobile coverage with the intended crowd load.
- Offer a spectator role or an assisted route for guests without a suitable phone.
- Set name filtering, reconnect behavior and an operator pause before opening.
Creative directions
Your story changes everything.
These fictional directions show how the format can serve a different brief.
Halftime race
Sections of the arena compete in a short sponsor-branded relay.
Living mural
Every contribution adds to an image revealed at the end of the session.
Choose the ending
A keynote audience collectively changes the final chapter.
What we build for your brief
Three studio workstreams shape this direction. Your proposal defines the final deliverables and keeps vendor costs separate.
- A shared game
Your game mechanic, team structure and main-screen creative.
- The phone controller
A browser join flow and simple controls that fit the audience.
- The show integration
Host cues, reconnect behavior and a load-tested game configuration for the agreed network plan.
Studio planning allowance · CAD
$45K–$75K
Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal.
Third-party costs. Shared screen, venue AV and any dedicated network are separate vendor costs.
Schedule. 4–8 weeks · from approved scope, with a network test before opening.
Download producer briefDuring the run—and after it
The proposal defines show-control duties, host cues, network responsibilities and a reconnect plan. A touring version needs network validation at each stop.
What the recap can tell you
The recap can report connected participants, completed rounds and reconnects. Optional marketing subscriptions have their own consent record and count.
Make it your own
Bring the brief.
We’ll shape the possibilities.
Tell us the audience, the moment and what you want them to do. A venue or final budget can come later.