The Best Immersive Experiences in Toronto Right Now
March 1, 2026
Toronto has become one of North America's leading cities for immersive entertainment. Here's what's running at Illuminarium Toronto right now — and what makes each show different.
Immersive entertainment puts you inside the story — no headset required. Learn what it is, how it works, and why it's become one of the fastest-growing experience categories in the world.
Inside Mythos: How We Told Three Creation Stories in One Room
January 28, 2026
Mythos puts guests inside ancient creation myths from West African, Chinese, and Indigenous Turtle Island traditions — simultaneously. Here's how we built it.
Why We Bought Our Name Back: The Secret Location Story
December 10, 2025
We've been an ad agency, a game studio, a VR film company, and an innovation lab. Here's how we ended up building immersive worlds in a 19th-century cellar — and why it finally feels right.
26 RGB pure laser projectors. 108 wall-embedded speakers. LiDAR tracking. Unreal Engine. Here's the full technical breakdown of how Illuminarium Toronto works.
blogto- will feel like walking through a giant Lite-Brite toy
“The otherworldly Toronto experience”
April 8th, 2024
Set to take place in the expansive 13,500-square-foot space at 28 Gristmill Lane, the experience will reimagine the Hasbro toy and feature three worlds of play, including a magical ocean, lush forests where dinosaurs roam, and a futuristic sci-fi city.
The Globe and Mail: Inside the Distillery District's immersive Mythos experience
September 18th, 2025
Created by Toronto's Secret Location studio, Mythos weaves together six cultural creation stories into a single hour-long experience, using LiDAR-based interactivity and Unreal Engine-powered projection to put guests inside living mythologies from around the world.
NOW Magazine: Mythos brings ancient creation stories to life at Illuminarium Toronto
September 5th, 2025
Secret Location's newest original production, Mythos, transforms the Illuminarium's 13,500-square-foot space into an immersive journey through six ancient creation myths — from West African Oshun to Chinese zodiac legends — combining projection mapping, spatial audio, and interactive play.
blogTO: Toronto's Illuminarium has a brand new Wizard of Oz experience
October 15th, 2024
Illuminarium at the Distillery District has unveiled its latest original production — Journey to Oz — a 60-minute immersive animated musical that follows Dorothy and Toto through six projection-mapped scenes from Kansas to the Emerald City.
Secret Toronto: Step inside a Wizard of Oz musical at Illuminarium this fall
October 3rd, 2024
Journey to Oz is a vibrant, painterly animated musical where guests follow Dorothy and Toto through six scenes — from a windswept Kansas to the dazzling Emerald City — all brought to life through Illuminarium's full 360° projection and spatial audio systems.
Urban Toronto: Illuminarium in the Distillery District Opens Immersive Lite-Brite Show
May 8th, 2024
Visitors then step into a larger room, where the walls are lined with large, segmented panels, each serving as a dynamic screen that hosts the vivid, pixelated animations integral to the experience.
Toronto Blogs: What to do in Toronto this weekend May 10-12, 2024
May 6th, 2024
Experience the magic of imagination brought to life in this captivating cinematic journey that combines the nostalgic delight of Lite-Brite with the cutting-edge immersive technology of Illuminarium.
To Do Canada: Fun Things to Do in Toronto & GTA With Kids
May 5th, 2024
Experience the magic of imagination brought to life in this captivating cinematic journey that combines the nostalgic delight of Lite-Brite with the cutting-edge immersive technology of Illuminarium.
Secret Toronto: A Nostalgic Immersive Lite Experience Opens Soon in Toronto
April 23rd, 2024
A new immersive experience coming to Toronto is about to bring you a blast from the past, once Illuminarium at the Distillery District unveils its latest attraction.
Media in Canada: Spotted! Illuminarium turns Hasbro toy into immersive experience
April 15th, 2024
Created by immersive studio Secret Location, the 60-minute Lite-Brite: Worlds of Wonder experience consists of three imaginative, light-filled worlds in which visitors can access different games.
Trend Hunter: Toronto's Illuminarium is Launching 'LITE-BRITE: Worlds of Wonder'
April 11th, 2024
The 60-minute experience promises to captivate both kids and adults alike and consists of three glowing, interactive worlds. Made up of thousands of lights and twelve playable games.
Rave Pubs: The New Illuminarium Show LITE-BRITE: Worlds of Wonder
April 8th, 2024
Something magical is coming to Toronto this summer and it will whisk you away to totally surreal worlds. Illuminarium is a new sensory experience that will have you feeling like you've stepped inside a film.
BizBash: Illuminarium at The Distillery District has opened its doors to event planners
March 28th, 2024
The popular immersive experience venue features 7,000 square feet of customizable space, 108 speakers built within the walls, 26 of the world's most advanced RGB pure laser projection.
Retail Insider: Secret Location opens Canada's first permanent immersive venue at Distillery District
August 29th, 2023
Secret Location, the Toronto-based immersive entertainment studio, has opened Illuminarium — Canada's first permanent immersive entertainment venue — inside the historic Fermenting Cellar at 28 Distillery Lane, featuring 13,500 square feet of 360° laser projection and spatial audio.
NOW Magazine: Waking Wonderland is the most immersive thing to do in Toronto right now
July 7th, 2023
Waking Wonderland — Secret Location's debut production at Illuminarium — is a deeply interactive, endlessly curious journey through a re-imagined Wonderland. With motion-tracked mushroom forests, a tea factory run by the Mad Hatter, and 30+ unique interactions, it's unlike anything else in the city.
Narcity: Toronto's Illuminarium is hosting a magical Alice in Wonderland experience
June 12th, 2023
Secret Location's Waking Wonderland transports guests into a fully immersive, interactive reimagining of Lewis Carroll's beloved world — complete with projection-mapped mushroom forests, the Mad Hatter's tea factory, and a hedge maze guarded by the Queen of Hearts.
