Corporate Events
Galas, keynote presentations, and product launches — elevated by 360° custom projection and spatial audio. Past clients include EY and Intel.
Secret Location
Custom Experiences
Secret Location builds custom immersive experiences for brands, venues, and partners — from 360° private events and branded activations to venue builds, content partnerships, and platform game development.
Custom Experiences
Branded productions, venue builds, private events, and platform partnerships — built to your brief.
custom work
your vision. our world.
The same technical depth and narrative craft we bring to our originals — applied to your brief. Venue builds, brand activations, platform games, and everything in between.
- 360° Projection
- Full Interactivity
- Brand Activations
- Venue Development
Illuminarium Toronto
Canada's first permanent immersive entertainment venue — built and launched by Secret Location in partnership with Illuminarium Experiences.
venue development
built from the ground up
Secret Location partnered with Illuminarium Experiences to deliver every facet of the build — site, construction, AV technology, staffing, and launch. We create all original programming for the space and retain rights to all original IP.
- 13,500 sq ft
- 25 Projectors
- 100+ Speakers
- Opened Aug 2023
built from the ground up
the venue
Illuminarium at the Distillery District is housed in the former Fermenting Cellar — 13,500 square feet of projection-mapped space equipped with Christie RGB pure laser projection, a 100+ speaker spatial audio network, LIDAR-based interactivity, and Disguise media servers powered by Unreal Engine.
13,500Square feet of immersive projection-mapped space in the historic Distillery District
25Christie RGB pure laser projectors installed across two rooms
100+Speakers in a spatial in-wall audio system delivering full 360° sound
2023Opened August 25 — Canada's first permanent immersive entertainment venue
inside the venue
13,500 square feet of projection-mapped space in Toronto's historic Distillery District.
Private Events
Transform your next event into an unforgettable immersive experience.
private events & activations
your event. our canvas.
7,500 sq ft of customizable 360° projection space at 28 Distillery Lane — the perfect backdrop for corporate events, galas, brand activations, and film productions. Up to 350 guests. Custom content, spatial audio, and full AV support included.
Book a Private Event
Contact Us- Up to 350 Guests
- 360° Custom Content
- Exclusive Catering
- Full AV Support
event types
Brand Activations
Branded content that fills every wall, floor, and ceiling with your story. Past clients include Tim Hortons and Morocco Tourism.
Film & Production
A fully controllable 360° environment for commercials, music videos, and photo shoots. Set your scene anywhere — outer space to underwater.
Rolling Stone: AMPLIFIED
An immersive music experience produced in partnership with Rolling Stone — now running at ARTECHOUSE.
branded content partnership
music brought to life
A full-length immersive music experience produced with Rolling Stone — taking guests through the history of rock with 360° projection, spatial audio, and iconic imagery. Launched at NXNE 2025, now running at ARTECHOUSE in New York and Houston.
NEX Playground
Full-body motion gaming — no headset, no controllers, just you and the game.
platform game development
move to play
Secret Location is an official developer for NEX Playground — a full-body motion gaming platform that tracks 16 body points with no headset or controllers required. We're building four titles including licensed IP from Rubik's and Dr. Seuss.