Secret Location
All ideas

Touring and trade-show kit

Take the idea on the road.

A deployment option for an agreed experience: packed, installed and adapted for the places your campaign goes next.

A starting point for

  • Trade-show programmes
  • Campus and retail tours
  • Multi-city campaigns

Illustrative sample

Tour-ready deployment

The illustrated kit packages a compact interactive booth with branded panels, road cases and a repeatable setup plan.

Deployment option
Studio planning allowanceAdded to the chosen buildCAD · before HST · third-party costs additional
Initial scheduleSet with the underlying buildallow route planning and repeat-site validation.
Space at a glanceExample: a 10 × 10 or 10 × 20 ft booth. Footprint, loading access and power follow the experience selected.See practicalities for access, power and queue space.
Illustrative 3D scene for Tour-ready deployment; proposed creative, not a photograph of a delivered installation
Explore the installation

Look around the space and follow the guest journey.

Illustrative render · 3D loads when you choose.

Read the practical details

The guest journey

A clear way in.
A reason to stay.

  1. Plan the route

    Confirm dates, floor plans, languages and each venue’s service requirements.

  2. Pack the experience

    Protect the hardware and make assembly and checks repeatable.

  3. Open the next stop

    Install, calibrate and check the guest flow before the doors open.

  4. Learn and travel

    Record faults and results, then pack for the next venue.

What this sample represents

Start with what’s proven.
Test what’s new.

See delivered work

Existing capability

Shows have been packaged and deployed across three cities.

Developed for your version

Your touring hardware, case layout, crew plan and adaptations are scoped around the selected build.

The practical details

Make room for
the whole experience.

These are planning assumptions for the sample. Your venue, audience and operating hours shape the final specification.

Space & power
Example: a 10 × 10 or 10 × 20 ft booth. Footprint, loading access and power follow the experience selected.
Guests & pace
Capacity follows the underlying game and the venue layout; the touring label does not create a separate throughput promise.
People to run it
Choose a studio-crewed or trained-operator plan; responsibilities and response cover must be agreed.
Venue checks
  • Venue access, union/service rules and shipping lead times vary by stop.
  • Specify who stores, insures, inventories and repairs the kit between events.
  • Budget recurring connectivity, consumables and creative changes separately from the original build.

Creative directions

Your story changes everything.

These fictional directions show how the format can serve a different brief.

A consistent fan tour

Keep the core game while updating team or city creative.

A campus circuit

Adapt language and host cues around a repeatable compact booth.

A trade-show season

Reuse the hardware across a planned annual event calendar.

From idea to opening

Know what
you’re planning.

How we build together

What we build for your brief

Three studio workstreams shape this direction. Your proposal defines the final deliverables and keeps vendor costs separate.

  • The repeatable deployment

    Plan how the selected experience assembles, calibrates and packs at each stop.

  • The stop-specific creative

    Scope agreed city, language or campaign variations around the existing build.

  • The operating handoff

    Define checks, fault reporting and the chosen studio-crewed or trained-operator arrangement.

Studio planning allowance · CAD

Added to the chosen build

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal.

Third-party costs. Cases, freight, storage, crew, travel, venue services and replacement stock are quoted against the route.

Schedule. Set with the underlying build · allow route planning and repeat-site validation.

Download producer brief

During the run—and after it

A touring proposal separates initial packaging from the per-stop cost: freight, setup/strike, crew, travel, venue services and support. Setup estimates only follow a chosen build and an accessible load-in route.

What the recap can tell you

Consistent play and operational measures make stops comparable. The recap notes differences in opening hours, footfall and venue layout alongside the results.

Make it your own

Bring the brief.
We’ll shape the possibilities.

Tell us the audience, the moment and what you want them to do. A venue or final budget can come later.

Discuss Tour-ready deployment