One selected direction · ready to forward or print
SECRET LOCATION
Producer planning brief
28 September 2026

Touring and trade-show kit

Tour-ready deployment

The illustrated kit packages a compact interactive booth with branded panels, road cases and a repeatable setup plan.

Useful for: Trade-show programmes · Campus and retail tours · Multi-city campaigns

Deployment option
Illustrative 3D concept for Tour-ready deployment
Illustrative concept render. The readiness note distinguishes delivered capabilities from work proposed for this version.

Studio planning allowance · CAD

Added to the chosen build

Before HST. Third-party costs are additional:
Cases, freight, storage, crew, travel, venue services and replacement stock are quoted against the route.

Initial programme

Set with the underlying build

allow route planning and repeat-site validation.

What we build for your brief

These are the studio workstreams for this direction. The agreed proposal defines the deliverables and separates hardware and other vendor costs.

Deployment sequence: Plan the route → Pack the experience → Open the next stop → Learn and travel

Why this is a credible starting point

Existing capability

Shows have been packaged and deployed across three cities.

What is developed for this version

Your touring hardware, case layout, crew plan and adaptations are scoped around the selected build.

Relevant delivered work from Secret Location

Operating snapshot

Space and power
Example: a 10 × 10 or 10 × 20 ft booth. Footprint, loading access and power follow the experience selected.
Guests and pace
Capacity follows the underlying game and the venue layout; the touring label does not create a separate throughput promise.
People to run it
Choose a studio-crewed or trained-operator plan; responsibilities and response cover must be agreed.

Confirm with the venue

  • Venue access, union/service rules and shipping lead times vary by stop.
  • Specify who stores, insures, inventories and repairs the kit between events.
  • Budget recurring connectivity, consumables and creative changes separately from the original build.

During the run

A touring proposal separates initial packaging from the per-stop cost: freight, setup/strike, crew, travel, venue services and support. Setup estimates only follow a chosen build and an accessible load-in route.

What the recap can tell you

Consistent play and operational measures make stops comparable. The recap notes differences in opening hours, footfall and venue layout alongside the results.

Next step: shape the scope together.

Send the studio your audience, event date or timing, venue if known, and the action you want guests to take. The conversation can identify the creative direction, venue checks and whether a prototype is needed before a build proposal.

hello@secretlocation.com · Selected idea and sample

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal. This is a planning illustration, not a quote or a guarantee of guest throughput or commercial results.