Secret Location
All ideas

Body-tracked LED game

Put the player in the spotlight.

A big-screen physical challenge with a clear score, a short round and a crowd that can follow every move.

A starting point for

  • Arena concourses
  • Sponsor activations
  • Bright indoor events

Illustrative sample

Top Shelf Goalie

One player steps into the crease and stops ten shots with their body while spectators watch the scoreboard.

Proven capabilities · new integration
Studio planning allowance$90K–$130KCAD · before HST · third-party costs additional
Initial schedule6–11 weeksplanning window from prototype start to opening; approvals and venue requirements affect it.
Space at a glance20 × 10 ft play zoneSee practicalities for access, power and queue space.
Illustrative 3D scene for Top Shelf Goalie; proposed creative, not a photograph of a delivered installation
Explore the installation

Look around the space and follow the guest journey.

Illustrative render · 3D loads when you choose.

Read the practical details

Real work

Go bigger. Bring everyone in.

At Lite-Brite: Worlds of Wonder in Santa Monica, LED environments gave visitors both a giant arcade to play and a colourful world to explore.

Visitors on an illuminated play platform in front of a giant Lite-Brite arcade wall showing red and blue team results

Delivered experience · Santa Monica

A wall-sized game. A shared win.

Visitors play together on the giant arcade at Santa Monica Place. The full wall and illuminated platform make the game visible to the whole group.

A child stands in a huge illuminated ocean scene in the Lite-Brite LED theatre at Santa Monica Place

Delivered experience · Santa Monica

Surrounded by the world.

A child explores the 360° LED theatre at Lite-Brite: Worlds of Wonder. The bright ocean scene shows the scale a room can take on.

The guest journey

A clear way in.
A reason to stay.

  1. Step into the crease

    A clear mark establishes the player’s position.

  2. Stop ten shots

    Players reach and move to block the incoming pucks.

  3. See the save

    A replay and score make the moment legible to the crowd.

  4. Leave with a result

    Offer a save card and an optional place on the leaderboard.

What this sample represents

Start with what’s proven.
Test what’s new.

See delivered work

Existing capability

Large-wall content was delivered for Mythos at the CNE; the studio’s motion engine supports camera-tracked games.

Developed for your version

This goalie game, LED setup and event-specific scoring need an integrated proof and calibration.

The practical details

Make room for
the whole experience.

These are planning assumptions for the sample. Your venue, audience and operating hours shape the final specification.

Space & power
20 × 10 ft play zone; allow roughly 30 × 25 ft overall for wall, barrier and queue. Dedicated game circuit plus separate LED service.
Guests & pace
One featured player; about 60 seconds per game. Planning target about 50 players/hour including changeover.
People to run it
One technician; add a host for briefing and busy queues.
Venue checks
  • Keep the camera sightline clear and the play zone separated from the queue.
  • Set achievable movement ranges and offer an assisted or adapted play mode.
  • Survey LED structure, power, screen brightness and sightlines before bidding.

Creative directions

Your story changes everything.

These fictional directions show how the format can serve a different brief.

Change the sport

Build a soccer keeper, lacrosse crease or dodgeball challenge.

Catch the product

Turn the mechanic into a playful catch-or-block launch game.

Play toward a cause

Let an agreed sponsor contribution respond to a clearly defined score.

From idea to opening

Know what
you’re planning.

How we build together

What we build for your brief

Three studio workstreams shape this direction. Your proposal defines the final deliverables and keeps vendor costs separate.

  • Your game world

    Team or brand art, rink treatment, challenge and save-card creative.

  • The body-controlled game

    The ten-shot mechanic, scoring, replay and leaderboard behavior.

  • The installation integration

    Calibrate the motion engine, camera and LED presentation in the agreed play zone.

Studio planning allowance · CAD

$90K–$130K

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal.

Third-party costs. LED rental, wall structure and AV service are separately bid.

Schedule. 6–11 weeks · planning window from prototype start to opening; approvals and venue requirements affect it.

Download producer brief

During the run—and after it

The live plan assigns player briefing, technical calibration, reset and queue control. Load-in typically needs a setup day for this sample; the awarded AV plan sets actual access times.

What the recap can tell you

The recap can report scored games and completion rates, with optional leaderboard identifiers and consented contacts counted separately from anonymous plays.

Make it your own

Bring the brief.
We’ll shape the possibilities.

Tell us the audience, the moment and what you want them to do. A venue or final budget can come later.

Discuss Top Shelf Goalie