Crowd Play

Guests scan a QR code, join a side and play a short game that everyone can follow on the main screen.

Useful for: Conferences and keynotes · Arena fan events · Large group launches

Proven connection flow · new game

Illustrative 3D concept for Crowd Play — Illustrative concept render. The readiness note distinguishes delivered capabilities from work proposed for this version.

Studio planning allowance · CAD

$45K–$75K

Before HST. Third-party costs are additional:
Shared screen, venue AV and any dedicated network are separate vendor costs.

Initial programme

4–8 weeks

from approved scope, with a network test before opening.

What we build for your brief

These are the studio workstreams for this direction. The agreed proposal defines the deliverables and separates hardware and other vendor costs.

A shared game
Your game mechanic, team structure and main-screen creative.
The phone controller
A browser join flow and simple controls that fit the audience.
The show integration
Host cues, reconnect behavior and a load-tested game configuration for the agreed network plan.

The guest journey: Scan and join → Choose a side → Change the big screen → See the result

Why this is a credible starting point

Existing capability

Phone drawing and QR join flows have been used in Illuminarium shows.

What is developed for this version

Your multiplayer rules, crowd size, network configuration and host flow need to be tested for this event.

Relevant delivered work from Secret Location

Operating snapshot

Space and power: A shared screen or projection surface, clear QR signage, screen power plus one circuit.
Guests and pace: Sample target: 20–200 simultaneous players in 3–5 minute rounds. Validate the chosen limit with the venue network.
People to run it: A host introduces rounds; technical operation and network support are specified in the run plan.

Confirm with the venue

Confirm usable Wi-Fi or mobile coverage with the intended crowd load.
Offer a spectator role or an assisted route for guests without a suitable phone.
Set name filtering, reconnect behavior and an operator pause before opening.

During the run

The proposal defines show-control duties, host cues, network responsibilities and a reconnect plan. A touring version needs network validation at each stop.

What the recap can tell you

The recap can report connected participants, completed rounds and reconnects. Optional marketing subscriptions have their own consent record and count.

Next step: shape the scope together.

Send the studio your audience, event date or timing, venue if known, and the action you want guests to take. The conversation can identify the creative direction, venue checks and whether a prototype is needed before a build proposal.

hello@secretlocation.com · Selected idea and sample

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal. This is a planning illustration, not a quote or a guarantee of guest throughput or commercial results.