Illustrative sample 1 of 2
Live costume mirror
Guests see a character layered over their live reflection, then choose whether to take their image home.
Real work
A real photo. A personal result.
A guest capture at Illuminarium and a printed takeaway from an Interac Canada event show two sides of the photo experience.
Installed experience
A guest steps into the story.
At an installed Illuminarium station, a guest poses beneath an example of the astronaut transformation.
Delivered event · Interac Canada
A keepsake with a personal touch.
An AI-generated astronaut portrait, printed for an Interac Canada event with Proof Experiences, Secret Location and Illuminarium.
The guest journey
A clear way in.
A reason to stay.
Step into the frame
A clear posing mark and attract screen explain the moment.
See the transformation
A character layer follows the guest in real time.
Make it their own
Guests pose and trigger the photograph.
Choose a keepsake
A download or delivery step is separate from optional marketing consent.
Existing capability
A self-serve photobooth has shipped at Illuminarium; the character effect currently exists as a phone-web prototype.
Developed for your version
The physical mirror, kiosk integration and your character treatment need to be prototyped together.
The practical details
Make room for
the whole experience.
These are planning assumptions for the sample. Your venue, audience and operating hours shape the final specification.
- Space & power
- 6 × 6 ft activation zone; queue and accessible approach need additional space. One standard outlet.
- Guests & pace
- One guest at a time. Planning target: 32–35 guests/hour, including the reveal and photo.
- People to run it
- The sample flow is automated. Guest assistance and technical coverage are agreed for the venue and live hours.
- Venue checks
- Test lighting, camera position and character alignment in the actual enclosure.
- Provide a reachable interface, seated framing and a guest route that does not depend on a phone.
- Agree image retention, delivery method and consent wording before launch.
Creative directions
Your story changes everything.
These fictional directions show how the format can serve a different brief.
Launch the character
Let a new mascot meet the audience through their own reflection.
Reveal the collection
Turn campaign styling into a virtual look with a branded photo frame.
Change with the event
Switch approved looks for a seasonal programme or live-event theme.
What we build for your brief
Three studio workstreams shape this direction. Your proposal defines the final deliverables and keeps vendor costs separate.
- The character treatment
Your character look and photo frame, developed around the campaign.
- The live transformation
The character effect, capture flow and on-screen reveal.
- The installation fit
Prototype the physical mirror or kiosk integration and camera placement for the venue.
Studio planning allowance · CAD
$45K–$75K
Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal.
Third-party costs. Screens, mirror enclosure and fabrication are separately bid.
Schedule. 4–8 weeks · from approved scope; prototype and venue requirements may change the opening date.
Download producer briefDuring the run—and after it
The opening plan specifies resets, consumables if any, guest assistance, technician coverage and what happens if delivery connectivity fails. Repeat runs and new character content are separately scoped.
What the recap can tell you
The recap can report completed photos, delivery links generated and separately consented subscriptions. Confirmed downloads or sharing events are distinguished from links created.
Make it your own
Bring the brief.
We’ll shape the possibilities.
Tell us the audience, the moment and what you want them to do. A venue or final budget can come later.
