One selected direction · ready to forward or print
SECRET LOCATION
Producer planning brief
28 September 2026

AI photobooth

Live costume mirror

Guests see a character layered over their live reflection, then choose whether to take their image home.

Useful for: Product and character launches · Fan experiences · Seasonal retail

Prototype adaptation
Illustrative 3D concept for Live costume mirror
Illustrative concept render. The readiness note distinguishes delivered capabilities from work proposed for this version.

Studio planning allowance · CAD

$45K–$75K

Before HST. Third-party costs are additional:
Screens, mirror enclosure and fabrication are separately bid.

Initial programme

4–8 weeks

from approved scope; prototype and venue requirements may change the opening date.

What we build for your brief

These are the studio workstreams for this direction. The agreed proposal defines the deliverables and separates hardware and other vendor costs.

The guest journey: Step into the frame → See the transformation → Make it their own → Choose a keepsake

Why this is a credible starting point

Existing capability

A self-serve photobooth has shipped at Illuminarium; the character effect currently exists as a phone-web prototype.

What is developed for this version

The physical mirror, kiosk integration and your character treatment need to be prototyped together.

Relevant delivered work from Secret Location

Operating snapshot

Space and power
6 × 6 ft activation zone; queue and accessible approach need additional space. One standard outlet.
Guests and pace
One guest at a time. Planning target: 32–35 guests/hour, including the reveal and photo.
People to run it
The sample flow is automated. Guest assistance and technical coverage are agreed for the venue and live hours.

Confirm with the venue

  • Test lighting, camera position and character alignment in the actual enclosure.
  • Provide a reachable interface, seated framing and a guest route that does not depend on a phone.
  • Agree image retention, delivery method and consent wording before launch.

During the run

The opening plan specifies resets, consumables if any, guest assistance, technician coverage and what happens if delivery connectivity fails. Repeat runs and new character content are separately scoped.

What the recap can tell you

The recap can report completed photos, delivery links generated and separately consented subscriptions. Confirmed downloads or sharing events are distinguished from links created.

Next step: shape the scope together.

Send the studio your audience, event date or timing, venue if known, and the action you want guests to take. The conversation can identify the creative direction, venue checks and whether a prototype is needed before a build proposal.

hello@secretlocation.com · Selected idea and sample

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal. This is a planning illustration, not a quote or a guarantee of guest throughput or commercial results.