Custom Experiences

Branded productions, venue builds, private events, and platform partnerships — built to your brief.

· Custom Experiences · Secret Location · Custom Experiences

your vision.
our
world.

custom work

The same technical depth and narrative craft we bring to our originals — applied to your brief. Venue builds, brand activations, platform games, and everything in between.
360° Projection
Full Interactivity
Brand Activations
Venue Development

custom work

custom work

custom work

custom work

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custom work

Illuminarium Toronto

Canada's first permanent immersive entertainment venue — built and launched by Secret Location in partnership with Illuminarium Experiences.

· Illuminarium Toronto · Venue Build · Illuminarium Toronto

built from
the
ground up

venue development

Secret Location partnered with Illuminarium Experiences to deliver every facet of the build — site, construction, AV technology, staffing, and launch. We create all original programming for the space and retain rights to all original IP.
13,500 sq ft
25 Projectors
100+ Speakers
Opened Aug 2023
Illuminarium Toronto interior

the
venue

built from the ground up

Illuminarium at the Distillery District is housed in the former Fermenting Cellar — 13,500 square feet of projection-mapped space equipped with Christie RGB pure laser projection, a 100+ speaker spatial audio network, LIDAR-based interactivity, and Disguise media servers powered by Unreal Engine.

13,500

Square feet of immersive projection-mapped space in the historic Distillery District

25

Christie RGB pure laser projectors installed across two rooms

100+

Speakers in a spatial in-wall audio system delivering full 360° sound

2023

Opened August 25 — Canada's first permanent immersive entertainment venue

inside the
venue

13,500 square feet of projection-mapped space in Toronto's historic Distillery District.

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Private Events

Transform your next event into an unforgettable immersive experience.

· Private Events · Brand Activations · Private Events · Brand

your event.
our
canvas.

private events & activations

7,500 sq ft of customizable 360° projection space at 28 Distillery Lane — the perfect backdrop for corporate events, galas, brand activations, and film productions. Up to 350 guests. Custom content, spatial audio, and full AV support included.

Book a Private Event

Contact Us
Up to 350 Guests
360° Custom Content
Exclusive Catering
Full AV Support

event
types

Corporate Events

Corporate Events

Galas, keynote presentations, and product launches — elevated by 360° custom projection and spatial audio. Past clients include EY and Intel.

Brand Activations

Brand Activations

Branded content that fills every wall, floor, and ceiling with your story. Past clients include Tim Hortons and Morocco Tourism.

Film & Production

Film & Production

A fully controllable 360° environment for commercials, music videos, and photo shoots. Set your scene anywhere — outer space to underwater.

Rolling Stone: AMPLIFIED

An immersive music experience produced in partnership with Rolling Stone — now running at ARTECHOUSE.

· Rolling Stone: AMPLIFIED · Branded Content · Rolling Stone

music
brought
to life

branded content partnership

A full-length immersive music experience produced with Rolling Stone — taking guests through the history of rock with 360° projection, spatial audio, and iconic imagery. Launched at NXNE 2025, now running at ARTECHOUSE in New York and Houston.

NEX Playground

Full-body motion gaming — no headset, no controllers, just you and the game.

· NEX Playground · Platform Games · NEX Playground · Platform

move to
play

platform game development

Secret Location is an official developer for NEX Playground — a full-body motion gaming platform that tracks 16 body points with no headset or controllers required. We're building four titles including licensed IP from Rubik's and Dr. Seuss.