NWS & PRESS

“The
otherworldly
Toronto
experience”

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April 8th, 2024

blogto- will feel like walking through a giant Lite-Brite toy

Set to take place in the expansive 13,500-square-foot space at 28 Gristmill Lane, the experience will reimagine the Hasbro toy and feature three worlds of play, including a magical ocean, lush forests where dinosaurs roam, and a futuristic sci-fi city. 

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<strong>The Globe and Mail</strong>: Inside the Distillery District’s immersive Mythos experience
September 18th, 2025

The Globe and Mail: Inside the Distillery District’s immersive Mythos experience

Created by Toronto’s Secret Location studio, Mythos weaves together six cultural creation stories into a single hour-long experience, using LiDAR-based interactivity and Unreal Engine-powered projection to put guests inside living mythologies from around the world.

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<strong>NOW Magazine</strong>: Mythos brings ancient creation stories to life at Illuminarium Toronto
September 5th, 2025

NOW Magazine: Mythos brings ancient creation stories to life at Illuminarium Toronto

Secret Location’s newest original production, Mythos, transforms the Illuminarium’s 13,500-square-foot space into an immersive journey through six ancient creation myths — from West African Oshun to Chinese zodiac legends — combining projection mapping, spatial audio, and interactive play.

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<strong>blogTO</strong>: Toronto’s Illuminarium has a brand new Wizard of Oz experience
October 15th, 2024

blogTO: Toronto’s Illuminarium has a brand new Wizard of Oz experience

Illuminarium at the Distillery District has unveiled its latest original production — Journey to Oz — a 60-minute immersive animated musical that follows Dorothy and Toto through six projection-mapped scenes from Kansas to the Emerald City.

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<strong>Secret Toronto</strong>: Step inside a Wizard of Oz musical at Illuminarium this fall
October 3rd, 2024

Secret Toronto: Step inside a Wizard of Oz musical at Illuminarium this fall

Journey to Oz is a vibrant, painterly animated musical where guests follow Dorothy and Toto through six scenes — from a windswept Kansas to the dazzling Emerald City — all brought to life through Illuminarium’s full 360° projection and spatial audio systems.

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<strong>Urban Toronto</strong>: Illuminarium in the Distillery District Opens Immersive Lite-Brite Show
May 8th, 2024

Urban Toronto: Illuminarium in the Distillery District Opens Immersive Lite-Brite Show

Visitors then step into a larger room, where the walls are lined with large, segmented panels, each serving as a dynamic screen that hosts the vivid, pixelated animations integral to the experience.

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<strong>Toronto Blogs</strong>: What to do in Toronto this weekend May 10-12, 2024
May 6th, 2024

Toronto Blogs: What to do in Toronto this weekend May 10-12, 2024

Experience the magic of imagination brought to life in this captivating cinematic journey that combines the nostalgic delight of Lite-Brite with the cutting-edge immersive technology of Illuminarium.

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<strong>To Do Canada</strong>: Fun Things to Do in Toronto & GTA With Kids
May 5th, 2024

To Do Canada: Fun Things to Do in Toronto & GTA With Kids

Experience the magic of imagination brought to life in this captivating cinematic journey that combines the nostalgic delight of Lite-Brite with the cutting-edge immersive technology of Illuminarium.

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<strong>Auburn Lane</strong>: Amazing Asian heritage month events to explore in Toronto
May 3rd, 2024

Auburn Lane: Amazing Asian heritage month events to explore in Toronto

Inspiring Lite-Brite imagined portrait, and take home a printed souvenir to commemorate your journey into a world of wonder.

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<strong>Secret Toronto</strong>: A Nostalgic Immersive Lite Experience Opens Soon in Toronto
April 23rd, 2024

Secret Toronto: A Nostalgic Immersive Lite Experience Opens Soon in Toronto

A new immersive experience coming to Toronto is about to bring you a blast from the past, once Illuminarium at the Distillery District unveils its latest attraction.

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<strong>Media in Canada</strong>: Spotted! Illuminarium turns Hasbro toy into immersive experience
April 15th, 2024

Media in Canada: Spotted! Illuminarium turns Hasbro toy into immersive experience

Created by immersive studio Secret Location, the 60-minute Lite-Brite: Worlds of Wonder experience consists of three imaginative, light-filled worlds in which visitors can access different games.

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<strong>Trend Hunter</strong>: Toronto’s Illuminarium is Launching ‘LITE-BRITE: Worlds of Wonder’
April 11th, 2024

Trend Hunter: Toronto’s Illuminarium is Launching ‘LITE-BRITE: Worlds of Wonder’

The 60-minute experience promises to captivate both kids and adults alike and consists of three glowing, interactive worlds. Made up of thousands of lights and twelve playable games.

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<strong>Rave Pubs</strong>: The New Illuminarium Show LITE-BRITE: Worlds of Wonder
April 8th, 2024

Rave Pubs: The New Illuminarium Show LITE-BRITE: Worlds of Wonder

Something magical is coming to Toronto this summer and it will whisk you away to totally surreal worlds. Illuminarium is a new sensory experience that will have you feeling like you’ve stepped inside a film.

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<strong>BizBash</strong>: Illuminarium at The Distillery District has opened its doors to event planners
March 28th, 2024

BizBash: Illuminarium at The Distillery District has opened its doors to event planners

The popular immersive experience venue features 7,000 square feet of customizable space, 108 speakers built within the walls, 26 of the world’s most advanced RGB pure laser projection.

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<strong>Retail Insider</strong>: Secret Location opens Canada’s first permanent immersive venue at Distillery District
August 29th, 2023

Retail Insider: Secret Location opens Canada’s first permanent immersive venue at Distillery District

Secret Location, the Toronto-based immersive entertainment studio, has opened Illuminarium — Canada’s first permanent immersive entertainment venue — inside the historic Fermenting Cellar at 28 Distillery Lane, featuring 13,500 square feet of 360° laser projection and spatial audio.

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<strong>NOW Magazine</strong>: Waking Wonderland is the most immersive thing to do in Toronto right now
July 7th, 2023

NOW Magazine: Waking Wonderland is the most immersive thing to do in Toronto right now

Waking Wonderland — Secret Location’s debut production at Illuminarium — is a deeply interactive, endlessly curious journey through a re-imagined Wonderland. With motion-tracked mushroom forests, a tea factory run by the Mad Hatter, and 30+ unique interactions, it’s unlike anything else in the city.

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<strong>Narcity</strong>: Toronto’s Illuminarium is hosting a magical Alice in Wonderland experience
June 12th, 2023

Narcity: Toronto’s Illuminarium is hosting a magical Alice in Wonderland experience

Secret Location’s Waking Wonderland transports guests into a fully immersive, interactive reimagining of Lewis Carroll’s beloved world — complete with projection-mapped mushroom forests, the Mad Hatter’s tea factory, and a hedge maze guarded by the Queen of Hearts.

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