NWS & PRESS

“The
otherworldly
Toronto
experience”
April 8th, 2024
blogto- will feel like walking through a giant Lite-Brite toy
Set to take place in the expansive 13,500-square-foot space at 28 Gristmill Lane, the experience will reimagine the Hasbro toy and feature three worlds of play, including a magical ocean, lush forests where dinosaurs roam, and a futuristic sci-fi city.
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The Globe and Mail: Inside the Distillery District’s immersive Mythos experience
Created by Toronto’s Secret Location studio, Mythos weaves together six cultural creation stories into a single hour-long experience, using LiDAR-based interactivity and Unreal Engine-powered projection to put guests inside living mythologies from around the world.

NOW Magazine: Mythos brings ancient creation stories to life at Illuminarium Toronto
Secret Location’s newest original production, Mythos, transforms the Illuminarium’s 13,500-square-foot space into an immersive journey through six ancient creation myths — from West African Oshun to Chinese zodiac legends — combining projection mapping, spatial audio, and interactive play.

blogTO: Toronto’s Illuminarium has a brand new Wizard of Oz experience
Illuminarium at the Distillery District has unveiled its latest original production — Journey to Oz — a 60-minute immersive animated musical that follows Dorothy and Toto through six projection-mapped scenes from Kansas to the Emerald City.

Secret Toronto: Step inside a Wizard of Oz musical at Illuminarium this fall
Journey to Oz is a vibrant, painterly animated musical where guests follow Dorothy and Toto through six scenes — from a windswept Kansas to the dazzling Emerald City — all brought to life through Illuminarium’s full 360° projection and spatial audio systems.

Urban Toronto: Illuminarium in the Distillery District Opens Immersive Lite-Brite Show
Visitors then step into a larger room, where the walls are lined with large, segmented panels, each serving as a dynamic screen that hosts the vivid, pixelated animations integral to the experience.

Toronto Blogs: What to do in Toronto this weekend May 10-12, 2024
Experience the magic of imagination brought to life in this captivating cinematic journey that combines the nostalgic delight of Lite-Brite with the cutting-edge immersive technology of Illuminarium.

To Do Canada: Fun Things to Do in Toronto & GTA With Kids
Experience the magic of imagination brought to life in this captivating cinematic journey that combines the nostalgic delight of Lite-Brite with the cutting-edge immersive technology of Illuminarium.

Auburn Lane: Amazing Asian heritage month events to explore in Toronto
Inspiring Lite-Brite imagined portrait, and take home a printed souvenir to commemorate your journey into a world of wonder.

Secret Toronto: A Nostalgic Immersive Lite Experience Opens Soon in Toronto
A new immersive experience coming to Toronto is about to bring you a blast from the past, once Illuminarium at the Distillery District unveils its latest attraction.

Media in Canada: Spotted! Illuminarium turns Hasbro toy into immersive experience
Created by immersive studio Secret Location, the 60-minute Lite-Brite: Worlds of Wonder experience consists of three imaginative, light-filled worlds in which visitors can access different games.

Trend Hunter: Toronto’s Illuminarium is Launching ‘LITE-BRITE: Worlds of Wonder’
The 60-minute experience promises to captivate both kids and adults alike and consists of three glowing, interactive worlds. Made up of thousands of lights and twelve playable games.

Rave Pubs: The New Illuminarium Show LITE-BRITE: Worlds of Wonder
Something magical is coming to Toronto this summer and it will whisk you away to totally surreal worlds. Illuminarium is a new sensory experience that will have you feeling like you’ve stepped inside a film.

BizBash: Illuminarium at The Distillery District has opened its doors to event planners
The popular immersive experience venue features 7,000 square feet of customizable space, 108 speakers built within the walls, 26 of the world’s most advanced RGB pure laser projection.

Retail Insider: Secret Location opens Canada’s first permanent immersive venue at Distillery District
Secret Location, the Toronto-based immersive entertainment studio, has opened Illuminarium — Canada’s first permanent immersive entertainment venue — inside the historic Fermenting Cellar at 28 Distillery Lane, featuring 13,500 square feet of 360° laser projection and spatial audio.

NOW Magazine: Waking Wonderland is the most immersive thing to do in Toronto right now
Waking Wonderland — Secret Location’s debut production at Illuminarium — is a deeply interactive, endlessly curious journey through a re-imagined Wonderland. With motion-tracked mushroom forests, a tea factory run by the Mad Hatter, and 30+ unique interactions, it’s unlike anything else in the city.

Narcity: Toronto’s Illuminarium is hosting a magical Alice in Wonderland experience
Secret Location’s Waking Wonderland transports guests into a fully immersive, interactive reimagining of Lewis Carroll’s beloved world — complete with projection-mapped mushroom forests, the Mad Hatter’s tea factory, and a hedge maze guarded by the Queen of Hearts.