Magic Windows

Three windows float in the real room about three metres away: another world, a sunset film and a forest. Guests open a link in their phone’s browser, allow the camera, then walk up and step through.

Useful for: Heritage and tourism sites · Wineries and estates · Museums and visitor centres

Working prototype · new content

Render from the working Magic Windows prototype — Render from the working prototype. The readiness note distinguishes delivered capabilities from work proposed for this version.

Studio planning allowance · CAD

$45K–$75K

Before HST. Third-party costs are additional:
Signage, on-site Wi-Fi or mobile-coverage checks, any filmed or 3D content you supply, and hosting beyond the prototype are separate costs.

Initial programme

6–10 weeks

from approved scope, with an on-site test of tracking and lighting before opening.

What we build for your brief

These are the studio workstreams for this direction. The agreed proposal defines the deliverables and separates hardware and other vendor costs.

Your three worlds
The places each window opens onto: filmed, 3D or a mix, designed for the site.
The on-site experience
Window placement, start signage and a guest flow that works in daylight and indoors.
The web AR build
Browser support, tracking tests, hosting and the content pipeline for seasonal updates.

The guest journey: Scan and open → Start → Walk up → Step through

Why this is a credible starting point

Existing capability

The studio built the Magic Windows prototype in a week as a working proof: three windows in web AR, running in the phone’s browser with walk-around tracking on iPhone and Android, plus a desktop preview room.

What is developed for this version

Your windows and their worlds are new: the places each one opens onto, the filmed or 3D content inside them, where they sit on the property, and the signage and staff plan that get guests started.

Relevant delivered work from Secret Location

Operating snapshot

Space and power: A clear, well-lit walking area of roughly 4 × 4 m per window; no installed hardware, plus QR signage where guests start.
Guests and pace: Sample target: self-guided, one guest per phone, with groups sharing a screen. Allow 3–5 minutes per window. Validate window positions for lighting and foot traffic.
People to run it: Self-guided. A greeter or signage explains the start step; technical support is specified in the run plan.

Confirm with the venue

Confirm mobile coverage or Wi-Fi where guests start; the experience loads from the web.
Check daylight and indoor lighting at each window position; tracking needs visible, textured surroundings.
Keep walking paths clear of steps, traffic and water.
Supported browsers are Safari on iPhone and Chrome on Android; in-app browsers such as Instagram and Facebook are not supported.

During the run

The proposal defines hosting, browser-support checks, content updates and a site walk before opening. Windows are web-hosted, so seasonal content can change without new hardware.

What the recap can tell you

The recap can report opened sessions, windows entered and time spent per window. Optional sign-ups have their own consent record and count.

Next step: shape the scope together.

Send the studio your audience, event date or timing, venue if known, and the action you want guests to take. The conversation can identify the creative direction, venue checks and whether a prototype is needed before a build proposal.

Try the working prototype on your phone: magic-windows.netlify.app. Open it in the phone’s browser, tap Start and allow camera and motion.

hello@secretlocation.com · Selected idea and sample

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal. This is a planning illustration, not a quote or a guarantee of guest throughput or commercial results.