Northern Wild

A route through interactive landscapes invites families to discover, contribute and gather for a shared finale.

Useful for: Ticketed attractions · Cultural and education venues · Longer-running destinations

Proven show capabilities · new attraction

Illustrative 3D concept for Northern Wild — Illustrative concept render. The readiness note distinguishes delivered capabilities from work proposed for this version.

Studio planning allowance · CAD

$150K–$300K

Before HST. Third-party costs are additional:
Venue preparation, fabrication, AV systems, ticketing and ongoing operations are separately scoped.

Initial programme

4–8 months

from prototype start to opening, with the final programme set by site and attraction scope.

What we build for your brief

These are the studio workstreams for this direction. The agreed proposal defines the deliverables and separates hardware and other vendor costs.

The visitor story
A connected narrative, distinct zones and a clear shared finale.
Interactive scenes and stations
The art, software and visitor contributions within each chapter.
The attraction integration
Coordinate the visitor route, show control and responsive media with the site and AV design.

The guest journey: Enter the story → Explore the zones → Leave a contribution → Meet at the finale

Why this is a credible starting point

Existing capability

Illuminarium shows demonstrate large-scale interactive storytelling and operation across multiple cities.

What is developed for this version

The illustrated exhibition is a new story, visitor route and venue-specific attraction.

Relevant delivered work from Secret Location

Operating snapshot

Space and power: Illustrative starting point: 5,000 sq ft or more in connected zones; dedicated AV/sensor service.
Guests and pace: Planning example: 60–150 guests at once and 250–400/hour with timed entry. Final occupancy and dwell are set by the venue plan.
People to run it: Entry, floor hosting, technical operation and maintenance form a dedicated staffing plan.

Confirm with the venue

Visitor flow, accessible routes, exits and occupancy are part of early site design.
Plan daily maintenance, replacement hardware and content reset across a longer run.
Ticketing, supervision, safeguarding and sensory accommodations need owner and venue input.

During the run

The sample installation window is 5–10 days, with 1–2 days to strike; the actual schedule follows the site plan. The proposal separates opening delivery from staffing, ticketing, maintenance and later content refreshes.

What the recap can tell you

Admissions and route observations provide a basis for visits and dwell. Repeat visits can be measured with ticketing or another agreed method, alongside the programme’s goals.

Next step: shape the scope together.

Send the studio your audience, event date or timing, venue if known, and the action you want guests to take. The conversation can identify the creative direction, venue checks and whether a prototype is needed before a build proposal.

hello@secretlocation.com · Selected idea and sample

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal. This is a planning illustration, not a quote or a guarantee of guest throughput or commercial results.