Game on the Building

The plaza splits into teams and controls one giant game on the facade through phones, with a clear collective finale.

Useful for: Night-time festivals · Civic and cultural events · Landmark launches

Concept adaptation

Illustrative 3D concept for Game on the Building — Illustrative concept render. The readiness note distinguishes delivered capabilities from work proposed for this version.

Studio planning allowance · CAD

$150K–$300K

Before HST. Third-party costs are additional:
Projection, mapping, towers, power and site services are additional AV and venue costs.

Initial programme

4–8 months

from prototype start to opening, including site design and the attraction-scale build.

What we build for your brief

These are the studio workstreams for this direction. The agreed proposal defines the deliverables and separates hardware and other vendor costs.

An original crowd game
Your teams, challenge, characters and building-wide finale.
The multiplayer interaction
Browser controls, filtered joining and tested multiplayer behavior.
The site integration
Coordinate show control and facade content with the mapping, AV and outdoor operating plan.

The guest journey: Join a side → Learn one action → Play the facade → Share the finale

Why this is a credible starting point

Existing capability

The studio has delivered shared interactive shows and browser join flows.

What is developed for this version

The illustrated facade game is an attraction-scale integration: multiplayer load, outdoor operations and mapping all need proof.

Relevant delivered work from Secret Location

Operating snapshot

Space and power: Facade and plaza designed together after a site survey; protected projector positions, clear viewing area and an agreed crowd plan.
Guests and pace: Player capacity is agreed after network load testing and review of the sightlines and plaza plan.
People to run it: Host/show control, AV operators and crowd stewards are scoped for the public event.

Confirm with the venue

Allow time for city and building-owner approvals, engineering and AV partner surveys.
Test phone latency and reconnection under the expected load; decide how non-phone guests participate.
Agree weather thresholds, light levels, operator pause and filtered player names.

During the run

The operating proposal assigns game control, AV service, networking, crowd management and weather decisions. Repeat nights, maintenance, hardware custody and future reskins are separate scope items.

What the recap can tell you

The recap can report joined devices, completed rounds and observed game events. Unique visitors, replay delivery and social reach each need their own agreed measurement method.

Next step: shape the scope together.

Send the studio your audience, event date or timing, venue if known, and the action you want guests to take. The conversation can identify the creative direction, venue checks and whether a prototype is needed before a build proposal.

hello@secretlocation.com · Selected idea and sample

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal. This is a planning illustration, not a quote or a guarantee of guest throughput or commercial results.