Draw on the Building

Guests draw on their phones or at a station. Approved creations join the facade, then come together in a building-wide parade.

Useful for: Night-time festivals · Civic and cultural events · Landmark launches

Proven phone drawing · new facade scale

Illustrative 3D concept for Draw on the Building — Illustrative concept render. The readiness note distinguishes delivered capabilities from work proposed for this version.

Studio planning allowance · CAD

$100K–$200K

Before HST. Third-party costs are additional:
Projectors, mapping, towers, power, permissions and site services are quoted per facade.

Initial programme

6–11 weeks

initial planning window from prototype start; site permissions and AV availability can extend it.

What we build for your brief

These are the studio workstreams for this direction. The agreed proposal defines the deliverables and separates hardware and other vendor costs.

A facade-sized story
Your visual world, guest drawing treatment and scheduled collective sequence.
The drawing and moderation flow
Phone-browser creation, approval, publication and removal controls.
The show integration
Adapt the show server and facade content with mapping and projection partners.

The guest journey: Join by QR → Draw a contribution → Approve and publish → Stay for the parade

Why this is a credible starting point

Existing capability

Phone-to-wall drawing with live moderation ran at Illuminarium.

What is developed for this version

Facade mapping, projector specification and the outdoor crowd plan are new work with AV partners.

Relevant delivered work from Secret Location

Operating snapshot

Space and power: Example: a 60–100 ft facade, viewing plaza and projector positions. Building-owner permission and a site survey are required.
Guests and pace: Concurrent drawing is sized to the network and moderation team. Public viewing capacity follows the approved site plan.
People to run it: A moderator approves each contribution; show control, AV and public-space stewarding are assigned in the site plan.

Confirm with the venue

Projection is designed for after dark; street lighting affects projector specification.
Confirm owner and city permissions, viewing sightlines, sound restrictions and pedestrian management.
The AV plan must set weather limits, protected equipment, wind procedures and the cancellation response.

During the run

The proposed live plan includes continuous moderation and a one-action removal/pause path. Projection crew, public-space staffing, permitted hours and adverse-weather decisions are priced and assigned before opening.

What the recap can tell you

The recap distinguishes submitted drawings, approved contributions and optional subscriptions. Crowd estimates are accompanied by the agreed counting method.

Next step: shape the scope together.

Send the studio your audience, event date or timing, venue if known, and the action you want guests to take. The conversation can identify the creative direction, venue checks and whether a prototype is needed before a build proposal.

hello@secretlocation.com · Selected idea and sample

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal. This is a planning illustration, not a quote or a guarantee of guest throughput or commercial results.