Draw It Alive

Guests colour a template, scan their drawing and watch it appear as a character in an animated world.

Useful for: Family programmes · Museums and retail courts · Creative brand activations

Proven drawing tools · new scan step

Illustrative 3D concept for Draw It Alive — Illustrative concept render. The readiness note distinguishes delivered capabilities from work proposed for this version.

Studio planning allowance · CAD

$90K–$130K

Before HST. Third-party costs are additional:
AV, LED and fabrication: indicative $5K–$25K allowance, fixed through vendor bids.

Initial programme

6–11 weeks

planning window from prototype start to opening; scan validation and venue fit set the final schedule.

What we build for your brief

These are the studio workstreams for this direction. The agreed proposal defines the deliverables and separates hardware and other vendor costs.

The world and characters
Original environments, template sheets and character behavior for the campaign.
The drawing-to-world software
Adapt the drawing tools and prove the new paper-scan step.
The guest and operator flow
The arrival animation, keepsake clip and controls for checking and removing drawings.

The guest journey: Make something → Scan and check → Watch it arrive → Keep the moment

Why this is a credible starting point

Existing capability

Mythos drawing stations and Lite-Brite phone drawing demonstrate drawing-to-screen interaction.

What is developed for this version

The paper-scanning step and your character animation need to be proved together.

Relevant delivered work from Secret Location

Operating snapshot

Space and power: Sample: two colouring tables, a scan station and a 20 ft wall, about 30 × 20 ft. Two 20 A circuits.
Guests and pace: 8–12 guests drawing at once; planning target 60–90 drawings/hour per scan station, depending on moderation and handling.
People to run it: A host assists scanning and removes unsuitable drawings; technical coverage and extra table support are scoped.

Confirm with the venue

Use LED in bright courts; projection needs controlled ambient light.
Decide moderation responsibility, removal controls and handling of guest artwork.
Table heights, approach space and assisted scanning should support different ages and access needs.

During the run

The opening plan includes paper and colouring supplies, scan assistance, moderation and a reset path. Tour length, storage, content updates and guest-art retention are agreed separately.

What the recap can tell you

The recap can report accepted drawings, completed scans and optional clip requests. Marketing subscriptions are separately consented and counted.

Next step: shape the scope together.

Send the studio your audience, event date or timing, venue if known, and the action you want guests to take. The conversation can identify the creative direction, venue checks and whether a prototype is needed before a build proposal.

hello@secretlocation.com · Selected idea and sample

Planning allowance in CAD, before HST. Studio creative and software are separate from third-party hardware, fabrication and site costs. Final scope and live operating hours are agreed in the proposal. This is a planning illustration, not a quote or a guarantee of guest throughput or commercial results.