# Secret Location

> Secret Location is a Toronto-based immersive entertainment studio. We build original immersive worlds that audiences step inside — floor-to-ceiling 360° projection, spatial audio, and interactive technology in a 13,500 sq ft permanent venue at the historic Distillery District.

We are the creators of Canada's first permanent immersive entertainment venue (Illuminarium Toronto) and have produced four original immersive shows. Founded in 2008, we are Emmy and Peabody Award winners who have worked across digital, film, VR, and live entertainment.

## What We Do

- **Original Immersive Productions**: We develop and produce original immersive experiences shown at Illuminarium Toronto and touring globally.
- **Venue Development**: We design, build, and operate immersive venues — from concept to curtain.
- **Custom Experiences**: We create bespoke immersive activations for brands, private events, and partner venues.
- **LED & AV Rental**: We rent professional LED panels (Gloshine), projectors (Panasonic), media servers, and full AV packages across Canada.

## Our Productions

- **Mythos** ([/production/mythos](https://secretlocation.com/production/mythos)): An original immersive experience exploring creation myths from three world cultures — Chinese, Yoruba (West Africa), and Turtle Island (Indigenous). Running at Illuminarium Toronto.
- **Journey to Oz** ([/production/journey-to-oz](https://secretlocation.com/production/journey-to-oz)): Follow Dorothy and Toto through 6 animated scenes reimagining The Wizard of Oz. At Illuminarium Toronto.
- **Lite-Brite: Worlds of Wonder** ([/production/lite-brite](https://secretlocation.com/production/lite-brite)): The iconic Lite-Brite toy scaled to a full 360° immersive experience with six animated light worlds. At Illuminarium Toronto.
- **Waking Wonderland** ([/production/waking-wonderland](https://secretlocation.com/production/waking-wonderland)): An immersive reimagining of Alice in Wonderland — floor-to-ceiling animated worlds and interactive storytelling.
- **Illuminarium Toronto** ([/production/illuminarium-toronto](https://secretlocation.com/production/illuminarium-toronto)): Canada's first permanent immersive entertainment venue — 13,500 sq ft at the Distillery District, Toronto. Built and operated by Secret Location in partnership with Illuminarium Experiences.

## Key Facts

- Founded: 2008 in Toronto, Canada
- Awards: 2 Emmy Awards, 1 Peabody Award, multiple Webbys, Cannes Lions
- Venue: 13,500 sq ft at 55 Mill Street, Distillery District, Toronto, Ontario
- Productions shown in: Canada, USA, and internationally
- Relaunched as independent studio in 2022
- Partners include: Illuminarium Experiences, Hasbro/eOne, NEX Playground, Secret City, Ontario Creates, Canada Media Fund

## Services

- [Capabilities](https://secretlocation.com/services/capabilities): Full-service show creation, venue development, branded content, and live event production.
- [Custom Experiences](https://secretlocation.com/work/custom-experiences): 360° private events, branded activations, venue builds, and platform game development.
- [LED Rental](https://secretlocation.com/equipment-rental): Professional Gloshine LED panels, Panasonic projectors, Dell media servers, Novastar controllers — Toronto-based, available across Canada.

## Contact & Links

- Website: https://secretlocation.com
- Email: hello@secretlocation.com
- Instagram: https://www.instagram.com/secretlocation
- LinkedIn: https://ca.linkedin.com/company/secret-location
- Facebook: https://www.facebook.com/secretlocationofficial/
- [About Us](https://secretlocation.com/about)
- [News & Press](https://secretlocation.com/news)
- [Contact](https://secretlocation.com/contact)